The morning Ludo skipped breakfast changed everything.
InsightScoop started with two border collies, a sudden loss, and a question we could not shake: how do we help pet parents catch the quiet warning signs while there is still time to act?
Our mission
Help pet parents notice health changes earlier, reduce preventable emergencies, and keep yards cleaner with better data - without adding stress.
Ludo
Goofy, clumsy, and brilliant. Ludo was the dog who never missed a meal.
Pixel
A rescue who found his forever home. Timid but fearless at play, picky about food, laser focused on work, and still with us today.
The moment we realized we needed a better system
Ludo had been to the vet not long before. He was not showing obvious symptoms. That is what made the news so devastating. An aggressive cancer had been growing quietly, and by the time we saw the warning signs, it was too late. We lost him soon after.
Looking back, there were signs we did not fully connect - he was drinking more than normal, eating grass, and chewing on his feet. The biggest sign was his stool: it had turned pale, almost yellowish-grey. At the time, I did not think much of it because I had no idea what that color change could mean. I later learned that pale or clay-colored stool can be a sign of liver or bile duct problems - and the masses we found were on his liver. It made us realize how easy it is to miss early changes when you do not know what to look for.
We kept thinking: if the early changes had been easier to spot, would we have had more time? Would other families? That question became the foundation of InsightScoop.
We started researching how to prevent surprises like this and fell down a rabbit hole of stories: ulcers missed for months, tapeworms and parvo not caught early, and even dogs swallowing sharp objects. The pattern was consistent - the early clues were often there, just easy to overlook.
What the stories had in common
- Blood streaks, mucus, or pale stool can surface before outward symptoms.
- Pale, yellowish, or clay-colored stool can signal liver or bile duct issues.
- White fragments can signal worms long before they cause a crisis.
- Yard hazards and hidden parasites often show up first in the poop.
- Gut changes are often the earliest clue that something is off.
The koi pond reminder
Around the same time, we built a koi pond. Pixel started drinking from it daily - and still does. Suddenly we were thinking about parasites, standing water, and how easy it is to miss a risk hiding in plain sight.
We wanted a low effort way to notice changes in real time - before a subtle pattern turns into an emergency.
Why InsightScoop exists
We built InsightScoop to make gut health, stool patterns, and symptom changes visible - without forcing pet parents to become clinicians. A single tap can log a scan, a check-in, or a note. That trail becomes a clear story you can share with your vet when it matters.
We also learned how much pet waste ends up in landfills, how much plastic is used for bags, how methane builds in landfills, and how runoff can affect local water. Cleaner yards and smarter disposal are part of the same promise.
InsightScoop does not diagnose. We help you spot patterns so you can decide when to watch, monitor, or call your vet.
Protect their healthspan
We focus on early signals and gentle nudges so pet parents can act sooner, not later.
Respectful, human-centered care
Clear guidance, not alarmism. Wellness data that is private, portable, and easy to share.
Cleaner yards, lighter footprint
We reduce waste where we can and promote responsible disposal that protects water and soil.
The story we want for every pet parent
We want to turn "I had no idea" into "I saw it early." That means a clean yard, a calmer mind, and a wellness trail you can trust.
In memory of Ludo
Ludo's story is why InsightScoop exists. Every scan, note, and reminder is built so fewer families are caught off guard.
Still with us
Pixel carries the mission forward. He's our daily reminder to stay curious, watch for the quiet changes, and never stop learning.
The moments that shaped InsightScoop
Every feature we build is anchored to a moment that taught us how quickly things can change - and how much earlier signals matter.
Two border collies, two personalities
Ludo (mostly border collie with a splash of lab) was goofy, clumsy, brilliant, and obsessed with food. Pixel, a rescue, is gentle, toy-driven, and very picky - always ready to work or play.
The morning everything changed
Ludo skipped breakfast. He moved slowly, looked lethargic, and his gums turned pale. We rushed him to the emergency vet and learned he had masses on his liver - one had ruptured and was bleeding internally. It was hemangiosarcoma, an aggressive cancer often called a silent killer because symptoms appear too late.
The rabbit hole
We read story after story about missed ulcers, tapeworms, parvo, and even dogs swallowing sharp objects. Over and over, the signs showed up in stool or subtle behavior changes long before the crisis moment.
A new lens on prevention
Research kept circling back to gut health and how much of the immune system is tied to it. We wanted a simple, daily way to notice changes sooner - with less guesswork for pet parents.
Join the mission
Let's help pets live longer, healthier lives.
Download the free app, or add pro assisted scooping when you want effortless consistency.